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Psychologists use scientific methods
in an attempt to understand and
predict behavior, to develop
procedures for changing behavior,
and to evaluate treatment
strategies.
Research might be conducted in the
laboratory where the factors studied can be
controlled; or it may take place in a real
life setting where more natural behavior is
studied. There are many areas of psychology,
each attempting to explain behavior from a
slightly different perspective.
Social psychology is concerned with
the effects of social situations on human
behavior.
Personality theorists study
individual behavior.
Developmental psychologists study
principles and processes responsible for
change throughout life.
Comparative psychologists study
animal behaviors across the range of
species, while physiological psychologists
are concerned with the biological bases of
behavior.
Learning is an area of psychology
exploring how new behaviors are learned and
maintained.
Cognitive psychologists investigate
memory, thought, problem solving, and the
psychological aspects of learning.
Clinical psychologists study ways to
help individuals and groups of individuals
change their behavior.
Industrial/organizational psychologists
are concerned with the physical and social
aspects of people's work environments as
they affect work output.
Community psychologists use
scientific methods to study and solve social
problems. |
©2006 Hawaii Psychological
Association |
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